When Science Meets Art
Marketing & Strategy for healthcare, diagnostics, lifesciences, medtech, startups and clinical trials
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Who We Are
We are Cumulus Marketing, a healthcare marketing and communications agency.
We are a team of healthcare marketers, communicators, creatives and grant specialists.
With over 25 years of expertise, we support healthcare companies, research institutes and clinical trials with: grant applications, product launches, events, marketing plans, communication strategies, digital marketing, professional product and people photography, clinical trials/medical device sourcing and patient recruitment.
Our experience spans from med tech startups, medical research, healthcare multinationals, diagnostic companies and clinical trials. We help our clients with a wide range of healthcare marketing needs and provide you with expertise, support & implementation. We enable you to connect and communicate with patients, clinicians, companies, government and funding bodies.
If you’re a startup trying to get off the ground, working on a clinical trial, launching a new product or a multinational organisation wanting to enhance your brand, reach out and let us know what kind of help you need. We have the expertise to help you create, connect, communicate, fund and resource your next project.
Capabilities
· Marketing Plans & Activities
· Digital Marketing
· Paid SoMe Advertising
· Product Launch, Events, Webinars, KickOff Meetings
· Strategy development
· Communication
· Photography
· Clinical trials resourcing
· Clinical trials patient recruitment
· Grant consultancy & support
What We Do
Marketing Plans & Activities – Whether your launching a new product or a new year of activities, we can help you create a all encompassing marketing plan, strategy, activity plan and help you to roll it out or work with your team to implement.
Product launch – Launching a new product into the healthcare market, requires defined marketing channels, targeted activities, a compelling story, the right imagery and a clear plan. We can help you to stand out you’re your competitors and bring in the right clients.
Digital Marketing – together we’ll work with you to create a digital marketing strategy, plan and implementation. Lead generation is what its all about and we can help create captivating advertising campaigns for Social Media – Paid & Organic.
Strategy development – Its important to understand the playing field and plan your strategy wisely. Whether you’re launching a new product, or developing strategy for the next 10 years, we can help you to define your competitors, target markets, focus area’s and develop an effective strategy.
Communication – Stories sell products. Messaging is key.
The healthcare market is highly regulated and having an experienced marketing team behind you, will help you to create messaging that connects and captivates your audience.
Professional photography – for your products and people. We have an inhouse photographic studio and a professional photographer. Why? Ever heard the saying, a picture is worth a thousand words? Professional photography can help you to elevate your brand and get attention throughout websites, social media, headshots, and marketing collateral.
It can help to message your story and create an authenticity for your people and products. It takes less than 3 seconds for someone to form an opinion online, and that’s why we need to use images that are compelling, convey the right message and above all get attention.
Clinical trials resourcing: Clinical trials often require complex resourcing and logistics. We can assist with identifying and sourcing comparator products, competitor medical devices, and patient recruitment.
Grant support: We’ve helped clients identify suitable grants and attract thousands of dollars of funding. Give your project the best possible chance and use our grant experts to help get your next project the funding you need.
Events: We create captivating events that will have your audience enthralled. Whether it’s a product launch at a conference, a dedicated offsite workshop or kickoff
meeting, or organising an exhibitor booth at an international conference. We can help you to plan, organise and implement exciting and memorable events.
Have an idea and want to get started?
Why Cumulus?
We specialise in marketing for healthcare, have 25 years of experience working with starts ups through to large multinational companies. Whether you’re targeting hospitals, labs, patients, specialists, vets, or funding bodies, we can take care of ALL your marketing needs, giving you time to focus on the big picture.
Whether you’re starting out, need more cost effective solutions or simply growing too fast to dedicate the time to marketing efficiently, we’re here to help!
Should you wish to revamp your marketing activities, improve brand awareness, launch new products, or implement Social Media campaigns, we have a wide variety of skills to help you create a pathway for success.
Outsourcing to an experienced healthcare marketing manager means you have access to a highly professional and experienced individual when and how you need them. We will help you create a marketing plan utilising a strategic and targeted approach, combined with current marketing trends to reach more of your target customers. We’ll also help you to understand who your competitors are and how you can better differentiate your business offering.
Need to get your head above the clouds
FAQs
Cumulus Marketing can help turn marketing ideas into creative solutions. Your vision, requirements and expectations can all be facilitated through Cumulus Marketing. Have a few questions? Check out these FAQs or drop us a line, we’d love to discuss your next project.
Time to stand out from the crowd?