This is a common question that clients often ask. They may have a ‘nice’ shot that was taken a couple of years ago at a function, or perhaps whilst on holidays and think its just right…..think again! Whilst it may be a good shot, we need to think of it in terms of your business, is it portraying the image that you want? If your business is professional services, then think about how you would present yourself to a client. You may want to show a friendly, approachable, trustworthy and knowledgeable presence. If you are a medical practitioner, you may wish to show similar attributes, but in a clinical setting, with and without patients.
Investing in professional photography is well worthwhile. Incorporating studio lighting, a skill photographer, and a perhaps a touch of editing, can help bring out your best attributes, and ensure your photograph is consistent with your branding and company image. A picture truly can speak a thousand words, and is a wise investment for websites, social media, linkedIn and annual reports.
